Yokohama History 

Founded in 1917, Yokohama Rubber Company has grown into a globally recognized tire manufacturer known for its cutting-edge technology and commitment to performance. Headquartered in Tokyo, Japan, the company was formed as a result of a collaboration between Yokohama Cable Manufacturing and B.F. Goodrich. With a strong presence in the United States, Yokohama operates two major manufacturing facilities in Salem, Virginia, and West Point, Mississippi. Yokohama has a rich history of high-performance tire development and is the official tire supplier for prestigious motorsport events such as the IMSA GT3 Cup Challenge and the Macau Grand Prix Formula 3 Intercontinental Cup race. Additionally, the brand is a proud sponsor of the NBA’s Boston Celtics and the Premier League’s Chelsea FC, further solidifying its reputation in the sports world.

Why Choose Yokohama Tires?

Yokohama tires are engineered with advanced technology to enhance performance, durability, and fuel efficiency. The brand stands out for its eco-friendly approach, utilizing orange oil extraction in tire production to create environmentally sustainable products.

With a diverse portfolio, Yokohama tires cater to various driving needs and conditions.

Their lineup includes:

• Avid Series – All-season touring tires for a comfortable and fuel-efficient ride.
• Advan Series – High-performance tires designed for sports cars and dynamic driving.
• Parada Series – Engineered for SUVs and luxury crossovers.
• BluEarth Series – Eco-friendly tires designed to reduce CO₂ emissions.
• IceGuard Series – Winter tires with superior traction on snow and ice.
• Geolandar Series – Rugged, all-terrain and mud-terrain tires built for off-road adventures.

Yokohama continues to lead the tire industry with revolutionary innovations:

✅ Maximized Conservation Concept (MCC) – Reduces fuel consumption and promotes energy efficiency.

✅ SmartWay Technology – Ensures low rolling resistance, improving fuel economy.

✅ STEM Technology – Enhances tire strength and durability for a longer lifespan.

Whether you're looking for ultra-high-performance, all-season reliability, or extreme off-road capability, Yokohama delivers top-tier tires designed to meet the highest standards in safety, durability, and efficiency. Experience the road like never before with Yokohama – where innovation meets performance!