The Yokohama Rubber Company simply known as Yokohama is a tire manufacturing company with headquarters in Tokyo, Japan. Yokohama was founded in 1917, as a result of the fusion between Yokohama Cable Manufacturing and B.F. Goodrich. Yokohama has two manufacturing facilities in the United States: the first in Salem and the second in West Point.
Yokohama values a lot its partnerships that is why for a long time it is the official tire supplier of the IMSA GT3 Cup Challenge, Macau Grand Prix Formula 3 Intercontinental Cup race, and also the sponsor of the NBA team - Boston Celtics and the Premier League football club - Chelsea.
Yokohama is known for its revolutionary technologies used in the production of their tire models. Japanese engineers use oil extracted from orange peels which makes the products very environmentally friendly.
As of today the Japanese Company has also a large range of tires divided into six categories:
AVID: ENVigor Z.P.S., TOURING-S, and ASCEND GT
ADVAN: FLEVA V701, SPORT V105, and SPORT A/S Plus
BluEarth: WINTER V905
IceGUARD: IG52C and IG53
GEOLANDAR: G055, CV G058, and H/T G-56
If you are looking for the best off-road tire you should know that Yokohama has it: GEOLANDAR X-AT, GEOLANDAR M/T G003, and GEOLANDAR X-MT. These models are the best fit any off-road car/truck.
Due to the revolutionary technologies used by Yokohama, the problems with pollution, and fuel consumption have been solved.
Maximized Conservation Concept technology comes to reduce fuel consumption.
SmartWay technology ensures low-rolling resistance.
STEM technology increases strength and durability.