General Tire & Rubber Company simply known as General Tire, is an American tire manufacturer founded in 1915 by William Francis O'Neil, Winfred E. Fouse, C.J. Jahant, Robert Iredell, and H.B. Pushee in Akron, Ohio. In the beginning, the General was focused on repair materials, but in 1916 they expanded into tire manufacturing, focusing on high-end products.
In 1987 the General Tire was sold to Germany's Continental becoming Continental Tire North America.
General values a lot its partnerships that is why for a long time it is the official partner of the:
Arca Racing Series
Camburg Racing
Expending Overland
Fishing League Worldwide
Freestyle MX Tour
Lucas Oil Off-Road Series
Sallen
Zero 1
Major League Fishing
Tornado Hunters
Tread Lightly
The most popular model from the General lineup is the AltiMAX RT43. This model is an all-season touring tire designed for a quiet, comfortable ride, with the best traction on wet, dry, and snowy surfaces.
The popularity it is owed to the latest technologies used by General engineers among which:
Low Surface Abrasion Technology
Replacement Tire Monitor
Visual Alignment Indicators
Peak Anti-Slip Design Technology
When it comes to UHP tires with no doubt we should mention the GRABBER UHP. This model was designed especially for light truck, crossover, and SUV tire to deliver excellent handling and traction in wet and dry conditions.
If you are looking for the best winter experience then General recommends the GRABBER ARCTIC. The Arctic comes to ensure the best traction on snow, ice, and wet conditions even at low temperatures. Due to the Robust pattern reinforcement, the tire received improved handling dynamics and braking distance.