Nokian Tires Oyj is a company focused on the production of tires for cars, trucks, buses, and other vehicles. This brand received a good reputation for its winter tires which are one of the best tires on the market. The Finnish company has roots back in 1865, more accurately a groundwood pulp mill. The company began tire production in 1932 by Suomen Gummitehdas Oy.
Since 2008, Nokian has been the most profitable tire manufacturer in the world overtaking Bridgestone, Michelin, and Continental. As proof of in 2010, the Finnish company profits were 167.9 million euros on sales, an increase in revenues of 32.5% in 2009.
Nokian is focused on three main activities: design, manufacture, and retail tires sales. The Nokian products enjoy success and popularity recognized worldwide as a reputable trademark. The Finnish company aims that more than 80% of its passenger car and van tire sales are winter tires.
The most popular winter tire from Nokian is considered the WR D3 model. The D3 comes to provide the best dry braking distance, excellent handling at high speed, and good rolling resistance.
For passenger cars, the Finnish brand offers all-season tires like SEASONPROOF and WEATHERPROOF models. The all-season tires come to ensure a high class of safety and extra durability for year-round. To reduce noise and vibration the Nokian engineers use Silent Sidewall Technology making driving more stable and comfortable.
When it comes to passenger and load safety when Nokian recommends pairing busses and trucks with NOKIAN HAKKAPELIITTA TRUCK E2, HAKKAPELIITTA TRUCK E, and HAKKA TRUCK 844 plus. For safety reasons, Nokian develops run-flat tires. Nokian run-flat models come with a stronger structure designed to provide safety in case of air pressure loss. If the car is carrying only one person, the car keeps driving up to 100 miles, and if the car is loaded around 50 miles.