The Compagnie Générale des Établissements Michelin SCA simply known as Michelin is a multinational tire manufacturer with headquarters in Clermont-Ferrand, France. Michelin was founded on 28 May 1889 by Édouard and André Michelin. Also, in 1989, the French manufacturer acquired manufacturing divisions of the B.F. Goodrich and Uniroyal, Inc. from Clayton, Dubilier & Rice. In 2018, Michelin acquired Canadian brand Camso, a manufacturer mainly focused on off-road tires. Michelin also owns 90% of Taurus actions in Hungary.
One of the most important events in the tire industry has been the appearance on the market of the Michelin Energy models, they aimed to be environment-friendly products, also with a low coefficient of rolling resistance, thus increasing fuel-efficiency.
Based on the annual sales, Michelin is the second largest tire manufacturer in the world, after Bridgestone. The main range of products of Michelin are tires designed for passengers’ cars, SUVs, vans, trucks, buses, and also for aircraft.
The most highlighting technologies used by Michelin are:
Zero Pressure Technology
For safety reasons, the French engineers developed the run-flat tires. Run-flat models come with a stronger structure designed to provide safety in case of air pressure loss. Due to this technology, the vehicle can continue driving around 40-50 miles at a maximum speed of 50 mph. An interesting fact about run-flat technology is that it has its roots back in 1934. At that time the flat tire would run on a special foam lining.
The most popular Michelin models for passenger cars and SUVs are the following: CrossClimate Plus, Defender LTX M/S, Pilot Sport All Season 4, and MICHELIN PRIMACY MXM4.
Over time, Michelin has gained the reputation of one of the most trustworthy products on the market, offering both high quality and performance at the same time. And as many of its customers say, if you chose once Michelin, for sure you won’t look for alternatives.